That lime green colour. That blurry font. And now BRAT has been picked up by the Kamala Harris campaign (this is August 2024).

Is this something worth finding more about or will it all blow over by the autumn, like Gangnam Style and Barbie did? Almost certainly yes. But, it is intriguing and is, I believe, worthy of analysis.

If nothing else, you can outwit your nephew and niece - or your sceptical mother and father - by sounding incredibly well-informed on the subject. You are, as ever, most welcome.